乐高集团今天宣布，集团已收购Brickink有限公司（www.brickink.com），这是NXMH全球最大的乐高成人粉丝（AFOL）在线社区，以加强其与重要成人粉丝群的联系。

brickink平台包含100多万会员、一个由来自70个国家的10000多家商店组成的在线市场、一个可以乐高设计师数字搭建的软件，以及一个充满活力的在线社区，粉丝们可以在这里分享想法和拼搭技巧。

Bricklink平台是Dan Jezek在2000年创立的，目的是为了联系世界各地志同道合的乐高爱好者。该公司于2013年被韩国企业家Jung Ju“Jay”Kim旗下的NXMH收购。Bricklink总部位于加利福尼亚州欧文市。

乐高集团首席执行官倪志伟（Niels B Christiansen）先生表示：“我们的成人玩家对我们来说极其重要。他们充满激情，有责任心，有无限的创造力。多年来，我们一直与社会各界密切合作，并期待深化合作。我们计划继续支持BrickLink活跃的市场，并发展数字搭建平台Stud.io，让我们有才华的粉丝将他们的创造力提升到一个新的水平。”NXMH的老板Jung Ju“Jay”Kim说：“在过去六年里，领导brickink的转型是一种荣幸。我感谢社会各界如此热情、支持和建设性。每个人无尽的创造力和对拼搭的热爱让我不断感到惊讶。我相信乐高集团会很好地运营这个平台，我迫不及待地想看看接下来会发生什么。”
乐高集团首席营销官Julia Goldin表示：“brickink为乐高集团提供了一个独特的机会，通过新渠道和激动人心的体验与成人玩家建立联系。我们最近与brickink合作制作了一系众筹套装来庆祝乐高积木诞生60周年。我们学到了很多，并热衷于探索更多的合作方式来创造价值。我们期待与我们的成人粉丝进一步合作，同时保留和培育数字平台的独立精神。”此次收购还包括Sohobricks。收购的财务条款没有披露。收购Bricklink预计将于2019年底前完成。…结束更多信息，请联系：media@LEGO.com
官方新闻稿原文：BILLUND, Denmark, November 26, 2019:  The LEGO® Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world.  It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California. The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us.  They are passionate, committed and endlessly creative.  We have worked closely with the community for many years and look forward to deepening our collaboration.  We plan to continue to support BrickLink’s active marketplace and evolve the digital studio which allows our talented fans to take their creativity to the next level.”Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years.   I am grateful to the community for being so welcoming, supportive and constructive.  I am constantly amazed by everyone’s endless creativity and their love for building.  I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”
The LEGO Group’s Chief Marketing Officer, Julia Goldin, said:  “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences.  We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick.  We learned a lot and are keen to explore more ways of working together to create value.  We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”The acquisition also includes Sohobricks which makes small batches of building elements.Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019. …endsFor more information, please contact: media@LEGO.com 

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